Guideline for Distributing and Posting of Non-City Marketing Material

Please note this Guideline can be updated at any time. The City of Norwalk frequently receives requests from outside organizations to distribute flyers, brochures, catalogs, social media graphics and other materials (“material” or “materials”).

Materials posted on the city’s social media accounts, billboards, marquees, catalogs, brochures, and other city-owned platforms (“platforms”) must comply with all applicable federal, state, and local laws, including California law and regulations. Content that promotes or incites violence, hate speech, or illegal activities - including illegal activities for minors, such as alcohol use as the main event - will not be permitted.

Non-Profit Government Partners

Materials may be eligible from non-profit government agencies (e.g., school districts, elected official offices, etc.) that provide services in Norwalk or benefit Norwalk residents.

For material to be approved for distribution and/or posting, it must:

1. Be a free or low-cost service or event that benefits the Norwalk community, and the promotion of activities that are consistent with the mission of the City of Norwalk.
2. Provide the flyer or social media graphic to the City of Norwalk. The material must have the following text: “Disclaimer: This Material is not sponsored by the City of Norwalk.” The text must be a 12-point font in non-serif, easy-to-read text that has contrast to the background color. On a digital graphic, such as for social media, the text must be as large as the text as the content body so it is easy to read.

Platform for Sharing
Non-profit government partners’ marketing materials are eligible, but not guaranteed, to be published on:

1. City’s social media account
2. Civic Center marquee
3. Norwalk Now newsletter
4. 5 FWY billboard
5. Other appropriate platforms

Submittal Process

Materials must be submitted through the Communications & Public Affairs Department at publicaffairs@norwalkca.gov. Materials can also be submitted to the department head of other City departments. Materials that do not follow the above criteria may not be considered.

Non-Government Partners (Non-profit & For-profit)

The City may promote materials for for-profit (commercial) businesses and non-profit organizations registered under Section 501(c)(3) of the Internal Revenue Code. Organizations may be required to submit documentation verifying non-profit status.

For material to be approved for distribution and/or posting, it must:

1. Be a free or low-cost service or event that meets an identified community need – not a commercial motive.
2. The business or organization provides a service in Norwalk or a benefit to Norwalk residents.
3. Organizations that operate strictly for profit may submit Materials for events that are free, open to the public, and offer quality-of-life improvement opportunities.
4. Provide the flyer or social media graphic to the City of Norwalk. The Material must have the following text: “Disclaimer: This Material is not sponsored by the City of Norwalk.” The text must be a 12-point font in non-serif, easy-to-read text that has contrast to the background color. On a digital graphic, such as for social media, the text must be as large as the text as the content body so it is easy to read.

Platform for Sharing
Non-profit and for-profit partners’ marketing materials are eligible, but not guaranteed, to be published on:

1. City’s social media account (usually as a story)

Submit materials

Materials must be submitted through the Communications & Public Affairs Department at publicaffairs@norwalkca.gov. Materials can also be submitted to the department head of other City departments. Materials that do not follow the above criteria may not be considered.

Questions

Any questions related to these guidelines should be directed to the City’s Communications & Public Affairs Department at publicaffairs@norwalkca.gov. Please note this Guideline can be updated at any time.